
JCTAM OPEN ACCESS
Journal of Computer Technology and Applied Mathematics
ISSN:3007-4126 (print) | ISSN:3007-4134 (online) | Publication Frequency: Bimonthly
Evaluating Recruitment Channel Effectiveness with Causal Inference and Predictive Analytics
* Corresponding Author1: Yuerong Yan, E-Mail: jessieyan@zizen.co
Publication
Accepted 2026 March 20 ; Published 2026 March 20
Journal of Computer Technology and Applied Mathematics, 2026, 3(2), 3007-4126.
Abstract
In the context of fierce market competition and increasing talent demand, effective recruitment channels are crucial for enterprises to attract high-quality talents, reduce recruitment costs, and enhance core competitiveness. However, traditional recruitment channel evaluation methods mainly rely on descriptive statistics (such as cost per hire and recruitment cycle), which fail to accurately identify the causal relationship between recruitment channels and recruitment outcomes, leading to inaccurate evaluation results and irrational allocation of recruitment resources. To solve this problem, this study proposes a recruitment channel effectiveness evaluation framework that combines causal inference and predictive analytics. The framework first uses causal inference methods (propensity score matching, PSM) to eliminate the confounding effect of individual differences between candidates from different channels, thereby accurately measuring the causal impact of each recruitment channel on key recruitment outcomes (such as candidate quality, hiring rate, and post-hiring performance). Then, predictive analytics models (random forest, logistic regression) are used to predict the future effectiveness of each recruitment channel, providing data support for the optimal allocation of recruitment resources. Experiments based on real recruitment data from a large manufacturing enterprise show that the proposed framework not only improves the accuracy of recruitment channel evaluation but also effectively predicts the future performance of each channel. Compared with traditional evaluation methods, the framework can more accurately identify high-efficiency and low-efficiency recruitment channels, helping enterprises optimize their recruitment strategies, reduce recruitment costs, and improve recruitment efficiency. This research provides a practical and standardized method for recruitment channel evaluation, which can be widely applied in various enterprises and industries.
Keywords
Recruitment Channel , Effectiveness Evaluation , Causal Inference , Predictive Analytics , Propensity Score Matching , Random Forest , Talent Recruitment .
Metadata
Pages: 1-10
References: 18
Disciplines: Statistics & Data Science
Subjects: Statistical Inference
Cite This Article
APA Style
Yan, Y. (2026). Evaluating recruitment channel effectiveness with causal inference and predictive analytics. Journal of Computer Technology and Applied Mathematics, 3(2), 1-10. https://doi.org/10.70393/6a6374616d.343035
Acknowledgments
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FUNDING
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INSTITUTIONAL REVIEW BOARD STATEMENT
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DATA AVAILABILITY STATEMENT
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INFORMED CONSENT STATEMENT
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CONFLICT OF INTEREST
Not Applicable.
AUTHOR CONTRIBUTIONS
Not application.
References
PUBLISHER'S NOTE
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.
Copyright © 2025 The Author(s). Published by Southern United Academy of Sciences.This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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