Current Issue

All articles published in this issue have undergone a thorough peer review process, and stringent checks for repetition rates have been implemented to ensure the integrity of the content.

Total number of articles in this issue: 3
Total number of pages in this issue: 25

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Year

2026

Volume

3

Number

1

Status

Archived

Published

2026 February 18

Articles

Offline Conservative RL for Transaction Authorization: Smartly Balancing Fraud Risk and Customer Friction

This study instantiates credit strategy optimization at the transaction authorization layer, with actions approve, review, and decline. Within an Offline Conservative RL (CQL) framework, we co-optimize fraud loss, operational burden from manual reviews, and customer friction from false positives and delays via a unified multi-objective cost function. Using a public credit-card transaction dataset with severe class imbalance, the learned policy improves total cost relative to cost-sensitive supervised baselines, while offering favorable trade-offs along a Pareto frontier between risk, operations, and friction. We detail the MDP design (state featurization, action space, and cost weights) and show that CQL mitigates out-of-distribution overestimation in offline settings. The results indicate that conservative RL is a practical path for transaction-level credit decision-making that balances fraud risk with operational efficiency and user impact.

DOI10.70393/6a6574626d.333932ARKark:/40704/JETBM.v3n1a01

A Maturity Evaluation Framework for Sales Team Digital Capability Based on AHP and Fuzzy Comprehensive Assessment

The steps involved in applying the Analytic Hierarchy Process (AHP) to company sales data analysis include defining the analysis objectives, constructing a hierarchical model, conducting comparative analysis and constructing matrices, testing matrix consistency, and calculating weights and rankings. This process enables companies to better understand the drivers of sales data and, through multilevel analysis, identify effective strategies to enhance sales performance. In addition to AHP, this study further incorporates the Fuzzy Comprehensive Evaluation Method to address the qualitative and uncertain characteristics of digital sales capability indicators. Combined with expert scoring and survey data, the proposed AHP–fuzzy model converts subjective judgments into quantitative results, providing a more accurate and flexible evaluation of maturity. The empirical cases demonstrate that organizations with strong deployment of digital tools may still exhibit uneven maturity when data literacy or cultural readiness is insufficient. The model helps managers identify capability gaps, optimize digital enablement strategies, and guide continuous improvement in sales team digital transformation.

DOI10.70393/6a6574626d.333933ARKark:/40704/JETBM.v3n1a02

AI-Assisted Marketing Content Generation for Non-Standard Industrial Automation Solutions

This paper investigates AI-assisted marketing content generation for non-standard (customized) industrial automation solutions, a domain characterized by fragmented orders, long project cycles, intense price competition, and limited content reuse across clients. Because each project is highly tailored to a specific factory context, small and micro-automation firms often struggle to articulate the value of solutions clearly, standardize proposal narratives, and rapidly produce consistent marketing materials—resulting in repetitive communication, increased management overhead, and avoidable errors. To address this practical challenge, the paper proposes an AI-enabled approach that transforms scattered inputs—such as customer needs, process constraints, equipment parameters, and solution descriptions—into structured, coherent, and deliverable marketing content (e.g., solution overviews, value propositions, implementation plans, and differentiated highlights). By improving the speed, consistency, and accuracy of content production, the approach helps non-standard automation providers communicate value more efficiently, reduce low-value back-and-forth, and strengthen competitiveness in a highly fragmented market.

DOI10.70393/6a6574626d.333937ARKark:/40704/JETBM.v3n1a03

Copyright © 2026 The Author(s). Published by Southern United Academy of Sciences.
This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.