JETBM OPEN ACCESS

Journal of Economic Theory and Business Management

ISSN:3006-4953 (print) | ISSN:3006-4961 (online) | Publication Frequency: Bimonthly

OPEN ACCESS|Research Article||16 December 2024

Enhancing User Engagement through Adaptive Interfaces: A Study on Real-time Personalization in Web Applications

Zuen Cen

Northern Arizona University

zc366@nau.edu

Computer Information Technology, Northern Arizona University, Flagstaff, AZ, USA.

Yuxin Zhao

New York University

yz8472@nyu.edu

Applied Urban Science and Informatics, New York University, New York City, NY 10003, USA.

* Corresponding Author1: Zuen Cen, E-Mail: zc366@nau.edu

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Journal of Economic Theory and Business Management (JETBM)
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