Current Issue

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Total number of articles in this issue: 4
Total number of pages in this issue: 40

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Year

2025

Volume

3

Number

5

Status

Archived

Published

2025 October 2

Articles

Machine Learning-Based Building Energy Consumption Prediction and Carbon Reduction Potential Assessment in U.S. Metropolitan Areas

Building energy consumption accounts for 40% of U.S. energy usage, presenting critical challenges for urban sustainability. This paper presents a machine learning framework integrating energy consumption prediction with carbon reduction assessment across five major metropolitan areas. We analyze 50,000+ buildings from 2019-2023, combining meteorological data, building characteristics, and socioeconomic factors to develop predictive models using LSTM networks, Random Forest algorithms, and Support Vector Machines. Our framework introduces a novel carbon assessment indicator system accounting for regional grid emission factors and building-specific operational patterns. Experimental results demonstrate Random Forest algorithms achieve 8.2-12.7% mean absolute percentage error, representing 15-23% improvement over traditional methods. LSTM networks excel for buildings with complex temporal patterns. Carbon assessment reveals reduction potential of 2.8-7.2 million tons CO₂ equivalent annually, with envelope improvements and HVAC upgrades contributing 70% of total potential at implementation costs of $15-85 per ton CO₂. The framework provides scalable prediction capabilities and actionable insights for urban energy policy, supporting evidence-based interventions toward carbon neutrality goals.

DOI10.70393/6a69656173.333137ARKark:/40704/JIEAS.v3n5a04

AI-Powered Customer Engagement Sequence Analysis and Conversion Funnel Optimization in Multi-Channel E-Commerce Marketing

Multi-channel e-commerce environments generate complex customer engagement sequences that traditional funnel analysis cannot effectively model, limiting marketing optimization capabilities. This paper presents an AI-powered framework that leverages deep learning architectures to analyze temporal customer engagement patterns and optimize conversion funnels across heterogeneous marketing channels. We develop a sequential analysis system incorporating LSTM networks with attention mechanisms, transformer architectures for long-range dependency modeling, and graph neural networks for cross-channel interaction effects. The framework processes 847 million interaction events from 2.4 million customers across an 18-month period, implementing real-time optimization through reinforcement learning-based budget allocation algorithms. Experimental validation demonstrates 18.7% improvement in conversion rate prediction accuracy compared to traditional methods, with MAPE ranging from 8.2-12.7% across different customer segments. Marketing ROI increases by 34.7% through optimized channel allocation, while customer acquisition costs decrease by 22.1%. The multi-objective optimization algorithm successfully balances conversion maximization, cost minimization, and customer experience constraints. Our framework provides scalable sequential pattern recognition capabilities and actionable insights for dynamic marketing strategy optimization, advancing the state-of-the-art in AI-driven customer journey analytics.

DOI10.70393/6a69656173.333138ARKark:/40704/JIEAS.v3n5a02

AI-Powered Financial Insights: Using Large Language Models to Improve Government Decision-Making and Policy Execution

Given the complexity of fiscal data types and the lengthy policy execution chain, this study constructs an application framework for language models supporting government decision-making. It systematically investigates task modules including decision-making question-answering identification, expenditure forecasting modeling, executive summary extraction, semantic matching, and conflict reasoning. The framework elucidates model architecture design methodologies and semantic fusion mechanisms, while introducing response capability simulation testing and performance evaluation systems. Using heterogeneous fiscal corpora and multi-task experimental data, demonstrates that the model exhibits strong performance in accuracy, generative consistency, and generalization capabilities, supporting intelligent applications across diverse fiscal scenarios.

DOI10.70393/6a69656173.333139ARKark:/40704/JIEAS.v3n5a03

Supply Chain Coordination with Dynamic Pricing Advertising and Consumer Welfare An Economic Application

In this paper, we construct a supply chain coordination model that considers the complex relationships among dynamic pricing, advertising investment, and consumer welfare. The model focuses on a supply chain consisting of a manufacturer and a retailer, where the manufacturer produces the product and the retailer sells it. We first analyze the equilibrium under decentralized decision-making, in which the retailer is the leader and the manufacturer the follower. By building a differential game model, we derive the optimal pricing and advertising strategies under decentralization. Then, we set a centralized optimal benchmark in which the supply chain acts as an integrated decision maker. Comparing decentralized and centralized decisions, we find a double-marginalization effect under decentralization that reduces the total profit of the supply chain. To address this, we design a series of coordinating contracts—including revenue sharing, price discount, and two-part tariff contracts—among which revenue sharing can effectively coordinate the chain and maximize total profit. We further analyze the effect of advertising on consumer welfare. Using a consumer welfare measurement model, we find that advertising increases consumer surplus and thus improves consumer welfare. Numerical simulations verify the effectiveness of the model and the superiority of the coordinating contracts.

DOI10.70393/6a69656173.333230ARKark:/40704/JIEAS.v3n5a01

Copyright © 2026 The Author(s). Published by Southern United Academy of Sciences.
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