JIEAS OPEN ACCESS

Journal of Industrial Engineering and Applied Science

ISSN:3005-608X (print) | ISSN:3005-6071 (online) | Publication Frequency: Bimonthly

OPEN ACCESS|Research Article||2 October 2025

AI-Powered Customer Engagement Sequence Analysis and Conversion Funnel Optimization in Multi-Channel E-Commerce Marketing

Me Sun

Northwestern University

jokerli@gmail.com

Master of Science in Project Management, Northwestern University, Evanston, IL, USA.

Haozhe Wang

Cornell University

Operations Research, concentrated in Financial Engineering, Cornell University, NY, USA.

* Corresponding Author1: Me Sun, E-Mail: jokerli@gmail.com

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Journal of Industrial Engineering and Applied Science (JIEAS)
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