Open Access Research Article CC BY 4.0 Published 2 October 2025

AI-Powered Customer Engagement Sequence Analysis and Conversion Funnel Optimization in Multi-Channel E-Commerce Marketing

Me Sun1, Haozhe Wang2.

  1. 1 Northwestern University
  2. 2 Cornell University

* Corresponding author: Me Sun · jokerli@gmail.com

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Copyright © 2025 The Author(s). Published by Southern United Academy of Sciences.
This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Journal of Industrial Engineering and Applied Science (JIEAS)
Published by Southern United Academy of Sciences Limited ISNI: 0000000512776460, operated by the Publications Division.