JIEAS OPEN ACCESS

Journal of Industrial Engineering and Applied Science

ISSN:3005-608X (print) | ISSN:3005-6071 (online) | Publication Frequency: Bimonthly

OPEN ACCESS|Research Article||2 October 2025

Supply Chain Coordination with Dynamic Pricing Advertising and Consumer Welfare An Economic Application

Huijie Tang

University of Michigan

tancredi@umich.edu

Master of Supply Chain Management, 500 S. State St, Ann Arbor, MI 48109, USA.

Zhoufan Yu

Cornell University

zy454@cornell.edu

Master's in Applied Economics and Management, Cornell University, Ithaca, New York, United States, 14850.

Huanyu Liu

Johns Hopkins University Carey Business School

hliu189@jh.edu

Johns Hopkins University Carey Business School，Master of Science in Marketing，100 International Drive, Baltimore, MD 21202, USA.

* Corresponding Author1: Huijie Tang, E-Mail: tancredi@umich.edu

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